Writing
Notes from the build
What I've learned shipping software for other people's companies: architecture, AI systems, and the things that go wrong.
All posts
AI · SEP 2026
The LLM is not the autopilot
How I turned evidence-grounded content generation into a durable Facebook and Threads publishing system with bounded autonomy.
AI · SEP 2026
Personalization is not a prompt
Personalization starts before the model call. Learner state, product rules, and code constrained every story I generated for Wondika.
AI · SEP 2026
The cheapest LLM can cost more
Choose models by the work they create across a pipeline, not by the price or quality of one response.
AI · AUG 2026
Retrieving more documents can make hallucination worse
A RAG system can contradict a document it retrieved correctly. Tuning the retriever is the reflex, and two mechanisms say that makes it worse.
Let's apply this to your product
A 30-minute call. I'll tell you what I'd do first and how long it takes.